•  
  •  
 

Bullion

Keywords

Bank, Customer relation, Strategic planning.

Abstract

The paper examines Banks-customers relations and how it will help in strategic planning. ln dealing with this subject, the paper considered three facets. The legal relationship and the impact of the public relations and marketing aspects as they effect banking and banking business, and the implication for strategic planning.

Author Bio

The author is a staff of A.C.B Ltd. Lagos.

Publication Title

CBN Bullion

Issue

4

Volume

14

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.