Bank, Customer relation, Strategic planning.
The paper examines Banks-customers relations and how it will help in strategic planning. ln dealing with this subject, the paper considered three facets. The legal relationship and the impact of the public relations and marketing aspects as they effect banking and banking business, and the implication for strategic planning.
"Banks-customers relations: implications for strategic planning.,"
Bullion: Vol. 14:
4, Article 3.
Available at: https://dc.cbn.gov.ng/bullion/vol14/iss4/3