Reputation, Corporate Reputation Management (CRM), Stakeholders, Behaviour


ln the corporate world, reputation is seen as a major element of an organisation's provenance alongside and included in financial performance and innovation. Reputation has been, and will continue to play a very important role in the life of corporate bodies. Organisations, be it commercial, governmental or even non-profit will always need good reputation to maintain their corporate stability, stay competitive and also prosper. Good reputation is pivotal to acceptance and approval by organisations' diverse stakeholders, even when such organisations are operating in an adverse ethical environments (sometimes self-created), and would desire to sustain a positive reputation where possible.

Author Bio

The author is a staff of the Corporate Communications Department, Central Bank of Nigeria.

Publication Title

CBN Bullion







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