•  
  •  
 

Bullion

Keywords

Reputation, Corporate Reputation Management (CRM), Stakeholders, Behaviour

Abstract

ln the corporate world, reputation is seen as a major element of an organisation's provenance alongside and included in financial performance and innovation. Reputation has been, and will continue to play a very important role in the life of corporate bodies. Organisations, be it commercial, governmental or even non-profit will always need good reputation to maintain their corporate stability, stay competitive and also prosper. Good reputation is pivotal to acceptance and approval by organisations' diverse stakeholders, even when such organisations are operating in an adverse ethical environments (sometimes self-created), and would desire to sustain a positive reputation where possible.

Author Bio

The author is a staff of the Corporate Communications Department, Central Bank of Nigeria.

Publication Title

CBN Bullion

Issue

1

Volume

41

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.