Bullion
Keywords
Corporate communication, Monetary policy, Central Bank
Abstract
This paper examines the relevance of public communication campaign in a central bank's quest to adequately convey monetary policy decisions to its stakeholders. The meaning, design and evaluation of public communication campaign are discussed to highlight campaign usefulness in monetary policy communication. Its limitations are also noted with regards to the discussion of technical or complex issues in monetary policy.
Publication Title
CBN Bullion
Issue
3
Volume
42
Recommended Citation
Kareem, Williams D.
(2018)
"Central Bank public communication campaign and monetary policy,"
Bullion: Vol. 42:
No.
3, Article 3.
Available at:
https://dc.cbn.gov.ng/bullion/vol42/iss3/3
Included in
Advertising and Promotion Management Commons, Business and Corporate Communications Commons