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Bullion

Keywords

Corporate communication, Monetary policy, Central Bank

Abstract

This paper examines the relevance of public communication campaign in a central bank's quest to adequately convey monetary policy decisions to its stakeholders. The meaning, design and evaluation of public communication campaign are discussed to highlight campaign usefulness in monetary policy communication. Its limitations are also noted with regards to the discussion of technical or complex issues in monetary policy.

Author Bio

The author is a staff of the Corporate Communications Department, Central Bank of Nigeria.

Publication Title

CBN Bullion

Issue

3

Volume

42

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